Work Smarter: Copilot Productivity Tips

As a small business owner, you know how important it is to keep an eye on your market and your competitors. You want to stay ahead of the curve, identify opportunities, and avoid pitfalls. But how do you find the time and resources to do so? How do you filter through the vast amount of data and information available online?

This is where Copilot can help. Copilot is a powerful AI assistant that can help you with everything from organizing your inbox to creating presentations. But did you know that Copilot can also help you analyze market trends and competitors? In this blog post, we’ll show you two ways you can use Copilot to gain insights and gain a competitive edge.

Tip 1: Ask Copilot who their current competitors are in your area.

One of the first steps in analyzing a market is to figure out who your current competitors are. You may have a general idea, but you may miss out on new entrants or niche players. Copilot can help you discover your competitors using natural language queries.

Go to bing.com in your internet browser and select the Copilot icon. From there, type in a prompt like “Who are my competitors?” [your industry or product]?” For example, “Who are your competitors in the Seattle area’s gourmet ice cream market?” Copilot will then search the web and provide a list of relevant competitors, along with their websites and brief descriptions.

You can then use this list to research your competitors further or ask Copilot more specific questions, such as, “What are my competitors’ strengths and weaknesses?” [competitor name]?” or “How [competitor name] “Are you going to market your own products?”

Copilot image of the bing.com user interface

Tip 2: Create a chart of your strengths in Copilot to analyze your competitors.

Once you have a list of competitors, you may want to compare them based on their strengths and weaknesses. This can help you identify gaps in the market or areas where you can improve your own products or services. Copilot can help you create charts that compare your competitors based on a variety of criteria, including quality, price, customer service, and innovation.

Go back to the conversation with Copilot. There, type a query like “Create a chart with strengths”. [competitor names] In the area of [your industry or product].” This article continues with the Seattle ice cream story. Copilot then generates an HTML-formatted chart with the competitor names as columns and the criteria as rows. You can then copy and paste the chart into a document, open it as a table in Excel, or ask Copilot to export it as an image or PDF.

Copilot results image for the prompt “Create a chart that captures the strengths of some of the major high-end ice cream competitors in the Seattle area.”

You can then use this chart to analyze your competitors and see where they stand in the market. You can also ask Copilot to create similar charts for you based on other criteria, such as weaknesses, opportunities, threats, etc.

We hope you find these tips useful and that you are starting to use Copilot to analyze market trends and competitors. Check back next Monday for more Copilot productivity tips to learn more about how Copilot can help you gain insights and grow your business!

How are you using Copilot? Let us know in the comments!