Poor video quality is costing your business more than you think—here’s how to fix it by info.odysseyx@gmail.com October 29, 2024 written by info.odysseyx@gmail.com October 29, 2024 0 comment 21 views 21 In this guest blog post, Polina Davydova, Content and Communications Manager at Hive Streaming, discusses how subpar video communications are holding businesses back and how Hive Streaming on Microsoft Azure focuses on IT infrastructure, video experiences, and the overall messaging impact to drive employees. Here’s how to do it. Be present and promote inter-organizational coordination. The growth of the global video conferencing market is expected to grow explosively over the next decade. By 2032, the market will Achieved $95 billionThis is a significant jump from $10.6 billion in 2022. Despite organizations making significant investments in video communications infrastructure, a key challenge many face is the gap between having the right video technology and achieving a reliable, high-quality video experience that drives employee attendance and fosters cross-organizational coordination. no see. The consequences can be far-reaching. This means disengaged employees, ineffective leadership messages, and missed business opportunities that can take a huge toll on your company’s bottom line. In this blog post, we’ll look at how poor video communications quality is holding businesses back, and more importantly, how to change it by focusing on three key areas: IT infrastructure, video experience, and overall messaging impact. Network instability poses financial and strategic risks The foundation of a successful video strategy is infrastructure. If your company’s network can’t handle the bandwidth demands required for high-quality video streaming, you’ll inevitably experience buffering, outages, and even system crashes at critical moments. Despite significant technological innovation, the majority of enterprises still experience some form of network performance degradation during live video events. one reportThe number of network and application outages will increase significantly in 2023. Outages are often caused by complex dependencies between network infrastructures. This can cause significant disruptions during live video events, ultimately leading to financial and reputational losses. Taking both into account, the cost of internal communication failures can be astronomical. This isn’t just a technical issue. Viewer experience has a direct impact on how viewers perceive your message. In the context of internal communications, when employees experience streaming outages or low-quality video, their focus shifts from content to technology issues. This leads to low engagement, missing key messages, and the perception that the company lacks the resources to effectively handle modern communication tools. Testing and network optimization are key to preventing failures But there is good news. Using the right video communications technology can help strengthen your existing network infrastructure and eliminate the need for costly and inefficient upgrades to bandwidth allowances. An Enterprise Content Delivery Network (eCDN) can help you optimize video delivery using the bandwidth resources you already have, leveraging technologies like peer-to-peer distribution. This reduces the amount of external bandwidth required by allowing content to be shared between users within the organization without repeatedly retrieving data from the Internet. Invest in scalable solutions such as: Hive eCDN and Premium video optimization Ensures that large video events do not overwhelm your network. To enhance security, we run the actual video event on the user’s computer in advance. identify the problem You need enough time to proactively troubleshoot any issues that may arise during your live stream and identify and resolve the root cause. Internal video communication quality is key to business success Once the infrastructure is stably established video experience This is the second biggest factor in how your message is received. Poor video quality (dirty footage, lagging audio, long buffering times) quickly undermines the effectiveness of any communication. There are a lot research This shows how bitrate and buffering events play a significant role in viewer engagement, with some suggesting that even a 1% increase in buffering rate can have a significant effect. Decrease user engagement The likelihood that messages delivered through live video content will inspire the desired action is dramatically reduced. The importance of video quality goes beyond engagement. Subpar experiences don’t truly reflect the value companies place on their employee experience. It is a critical parameter often cited as having a direct impact on all aspects of business operations, from productivity and innovation to customer retention and even revenue and profitability. How to ensure a stable and reliable video experience event control Hive Streaming allows IT managers to effectively manage the viewer experience. in real time Take immediate action to prevent stream disruption. Event Control works behind the scenes to detect issues based on multiple KPIs, including number of viewers, location, and buffering severity. When a problem is identified, event managers are immediately alerted and, in some cases, presented with a series of recommendations that can be acted on the spot with the click of a button. The result is a smooth, immersive video experience that keeps viewers focused on the content. Maximize communication effectiveness with Hive VX for Teams Town Hall Many companies fail to track the effectiveness of their video communications, missing opportunities to improve their strategies. Even the most reliable, high-quality video isn’t effective if it doesn’t achieve its intended goals, such as increasing engagement, improving employee engagement, or inspiring action to drive business innovation. Without insight into audience engagement, attendance, and message retention, it’s difficult to measure success or identify areas for improvement. With decades of industry expertise, Hive Streaming has developed the video experience (VX) technology and advice you need to successfully conduct internal video communications using Microsoft Teams Town Hall and most other technologies. Major video communication platforms. Hive Advisory Services have been carefully designed to help you: our customers We help you avoid the negative side effects of subpar video experiences and provide personalized support at every step of your video communications journey. To create successful video communications, companies must address all three areas: infrastructure, video experience, and overall impact. These elements are interconnected. A reliable infrastructure enables high-quality video, which drives more attendees, ensures communications that resonate with viewers, and promotes cross-organizational coordination. Hive’s next-generation VX products and advisory services are designed to address the entire video communications lifecycle, from planning and technical support to evaluation and improvement strategies. If you would like to learn more about the impact this may have on your organization, contact us For a consultation today. 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