Partner Case Study Series | Cloud of Things & Marketplace Rewards

Cloud of Things, a Microsoft partner that helps clients maximize ROI through IoT solutions

A Microsoft partner since 2018, Cloud of Things creates an innovative ecosystem of IoT connected products that can be managed at scale. Headquartered in Israel and the United States, the company works globally with product and utility companies to make their products and services smarter and more profitable. DeviceTone Suite From Microsoft Azure Marketplace. Leveraging adaptive, low-footprint firmware and electronics at the edge with a powerful device management and configuration system in the cloud, Cloud of Things supports cost-effective edge hardware and ensures better ROI in mass-produced IoT products and implementations.

Marketplace Rewards benefits drive awareness and deliver results.

Cloud of Things used Marketplace Rewards benefits to further promote IoT solutions in the Azure Marketplace. Internally, the company sought to increase awareness of DeviceTone by training and motivating Microsoft sales professionals to sell IoT solutions, and externally, by marketing Azure cloud-delivered IoT solutions to Cloud of Things channel partners and direct customers.

“Working with the Microsoft Marketplace Rewards team has allowed us to reach more potential customers, meet more partners, develop new offerings in the Connected Field Service space, and drive awareness of the benefits of solutions running on the Azure cloud. These benefits include faster time to market, performance and resiliency built on Azure infrastructure, full-stack cybersecurity, and the ability to start small but scale massively. Since engaging, we’ve seen a 5X increase in customer leads,” said David Chouraqui, vice president of business development for Cloud of Things.

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