Partner Blog | The ISV opportunity at Microsoft Ignite

Author: Jason Graefe, Vice President, ISVs and Digital Natives

AI is transforming businesses by improving customer experiences and increasing usage and retention, giving early adopters a competitive advantage. These changes will allow software companies to create more customized experiences for users, tailored to their specific needs and preferences. AI can also accelerate development cycles, allowing businesses to quickly deliver enhanced experiences to meet market demands with both agility and precision.

Microsoft grants rights to software companies by: Strengthening cloud technology capabilities. It helps you unlock new features, increase cloud profitability, and build custom apps and services. By adopting new practices and intellectual property, these companies differentiate themselves from their competitors while continually training their teams to stay at the forefront of innovation.

Microsoft also helps software companies implement: Strong go-to-market strategy and driving growth By creating new revenue streams and listing your products on online marketplaces, co-selling opportunities with Microsoft and other partners can provide you with access to a broader network, expand your market reach, and foster mutual success.