The Marketplace Summit in the UK, maximizing marketplace success

that Marketplace Summit It takes place today in the UK. Over 300 Microsoft partners are joining to discuss opportunities to build relationships with Microsoft and accelerate growth through the market. London is the perfect venue for this event. Multilateral Private Proposal Now available to UK customers (also available in Canada and the US, with more regions coming soon).

The session is being recorded. We will update this blog post when the on-demand session is published (estimated mid-October). The event will consist of five sessions led by Microsoft team members from Product Marketing, UK partner team members, and our esteemed partners, with a guest appearance by Andy Whyte, CEO of MEDDICC, providing an overview of B2B sales trends.

• Keynote: Maximizing Marketplace Success
  Jason LukeSenior Director at Microsoft
  Guest Partner Speakers: Andy WhiteMEDDICC CEO; Nick RossUK & Ireland Channel Leader, Wiz; and Amit SinhaPresident and Co-Founder of WorkSpan
  AI is reimagining technology, creating opportunities to accelerate innovation and sales through the Microsoft Commercial Marketplace. Learn how the marketplace streamlines sales and opens up growth opportunities through multi-party private offers, enabling software development companies and channel partners to collaborate on customized deals to improve sales opportunities.

• Marketplace Multipliers: Co-selling and Corporate Selling
  Lee CorvetteUK ISV and SaaS Recruitment Lead, Microsoft
  Learn the basics of Marketplace and gain insights into co-selling and enterprise selling, including how to leverage Marketplace to sell with Microsoft sellers and close bigger deals faster. This session will walk you through eight actionable steps to accelerate your Marketplace business and build a strong cloud go-to-market strategy with Microsoft sellers.
• Accelerate your growth: Cloud marketplace and GTM tools for your customers
  Christine MaddoxHead of Product Marketing at Marketplace
  There has never been a better time to be a software development company, but it’s a competitive market. Learn how marketplaces can help you get to market faster and sell more. This session provides practical guidance on how to accelerate your cloud marketplace sales and provides a deep dive into the marketing support Microsoft offers.

• Manage your list from start to finish
  Chris WhiteheadPrincipal Program Manager at Microsoft
  Learn how to manage your marketplace listings from start to finish. Gain insight into how to create and manage private offers, including multi-party private offers, and understand the billing and payment process. This session also covers tips and tricks to effectively use Partner Center to support customer success.

• Channel Activation: Empowering Partners to Sell Together
  Darren SharpSenior Partner Development Manager at Microsoft
  Learn about the opportunities for partners to scale by selling together through the Microsoft Commercial Marketplace. Learn best practices for building a marketplace channel practice and the importance of accelerating your adoption of the marketplace channel. This session provides an adoption framework detailing the four steps needed to build a successful cloud marketplace reseller practice and scale your business.

This event supports the overall opportunity in the marketplace, but focuses specifically on multi-party private offers, which enable the Microsoft partner ecosystem of over 500,000 organizations to collaborate and sell together. software development companyThis helps us find new ways to expand. Channel PartnerYou can extend your customer relationships to the marketplace to access pre-committed cloud budgets, while creating a simplified procurement process for both you and your customers.

Canalys recently estimated the cloud market TAM to be $85 billion by 2028, with 50% of revenue expected to come from channel partners. Previous estimates were for 30% by 2027.¹. Multi-party private offers create tremendous opportunities for partners to sell together, while relying on marketplaces to mitigate selling overheads such as payments, currency exchange, and tax collection.

Whether you’re joining us on-site in London or not, get the PDF below with all the latest resources for marketplace success. For companies building software, get support as you build and launch your solution. ISV Success—Providing a programmatic approach specifically built for businesses looking to grow in the marketplace. If you have any questions, Marketplace Community This is the best option to connect with Microsoft experts and get your questions answered.

¹Hyperscale Cloud Marketplace Revenue to Reach $85 Billion by 2028, Canalys, August 15, 2024